Boom Strikes Baltics Distribution Deal

Boom Strikes Baltics Distribution Deal

Feb 13th 2024

Fast-growing US video conferencing manufacturer, Boom Collaboration, has joined forces with ambitious tech supplier ACC Distribution, to provide its extensive product portfolio across Estonia, Latvia and Lithuania.

The new distribution deal is being hailed as a further catalyst for growth by both parties – providing around 3,000 resellers with access to high quality, high value conferencing innovations, from plug-and-play devices to integrated full room systems.

Boom Collaboration was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Texas-based business has quickly developed an extensive conferencing portfolio and operates in over 30 countries after a successful expansion programme during 2023.

The new agreement is viewed as an important strategic step by Hörnkvist who explained: “ACC Distribution is a very ambitious company just like us. This deal provides us with the platform to penetrate deeper into the Baltics as we continue to grow and develop around the world.”

Hulett added: “Together we can provide the reach, support and skills to help thousands of resellers capture greater levels of business, in a win-win for all parties. 2023 was a tremendous year for us and this new agreement follows-on from a host of similar wins such as a recent pan-European deal with Westcoast.”


ACC Distribution is based in Kaunas, Lithuania and has over 300 vendors supplying more than 20,000 tech products. It is part of the Acme Group of companies.

ACC Distribution Brand Development Manager, Aleksandr Jakovlev, explained: “This is our official video conferencing manufacturer we are very thrilled to work with directly, and we are very excited by the great potential.

“Boom products combine high quality with exceptional value which will enrich our wider portfolio. They provide resellers with more choice and more ways to capture more business.”


Jakovlev highlighted: “Quality, innovation and professionalism are inherent across Boom and ACC, from start to finish. As a new brand in the Baltics, Boom Collaboration offers our customers something different at a very attractive price point. Video conferencing is a dynamic and fast moving market. Covid was the catalyst for huge growth and Boom can help us continue to accelerate our business.”

Boom Collaboration’s Area Sales Manager, Tero Huovinen, concluded: “We are all looking forward to working together and propelling Boom further into the Baltics market with enthusiasm and determination throughout 2024 and beyond.”